patanjali products sweep market

AUM

                PATANJALI PRODUCTS SWEEP SLEEPING BEAUTY MARKET

                                          By Brigadier Chitranjan Sawant,VSM

 

I WOULD LIKE TO CONGRATULATE SWAMI RAMDEV MAHARAJ AND AYURVED ACHARYA, BAL KRISHNA JI, HIS OLD FRIEND, FOR BRINGING IN A REVOLUTION IN MAKING AYURVED AND ALLIED PRODUCTS MOST POPULAR AMONG INDIANS AND FOREIGNERS ALIKE. IT IS THE INTEGRAL WORTH OF THE PATANJALI PRODUCTS THAT HAS GONE DOWN SO WELL WITH CONSUMERS OF ALL SHADES AND CLASSES.

A PERTINENT POINT TO REMEMBER IS THE EFFICACY OF THE PATANJALI PRODUCTS AND NO PUBLICITY IS BETTER THAN MOUTH TO MOUTH PUBLICITY. THE USERS OF BIG AND SMALL PRODUCTS THAT THEY USE TALK TO FRIENDS AND RELATIVES AND SAY WAH-WAH FOR THE PATANJALI PRODUCTS. THE LITERATI, GLITERATI, THE HIGH AND THE LOW IN THE SOCIAL ORDER ARE EQUALLY CONCERNED ABOUT THEIR HEALTH. THE HIGH COST OF ESTBLISHED FOREIGN BRANDS AND THE LOW COST OF SIMILAR PRODUCTS OF PATANJALI LTD PROVES TO THE MEN AND WOMEN, NOT FORGETTING CHILDREN THAT PATANJALI PRODUCTS ARE COST EFFECTIVE AND HEALTH PROMOTING.

LET US RECALL THE NESTLE PRODUCTS LIKE MAGGIE BEING THROWN AWAY FROM COUNTER AS THEY WERE FOUND TO BE SUB-STANDARD AND A VACUUM WAS CREATED FOR A SHORT PERIOD OF TIME IN THE NOODLE MARKET.

PATANJALI ATTA NOODLES OF SWAMI RAMDEV JI FILLED THE VACUUM AND MADE MONEY TO GO LAUGHING ALL THE WAY TO THE BANK. HERE IS A SANYASI AND HIS FRIEND, ACHARYA BAL KRISHNA  JI AYURVEDACHARYA WHO KNOW WHAT PEOPLE WANT AND THEY PROVIDE PRODUCTS POST HASTE WITHOUT MAKING A HOLE IN CONSUMERS’ POCKETS.

INDEED THERE LIES THE SECRET OF SUCCESS OF PATANJALI AND ITS PRODUCTS BOTH AYURVEDA BASED AND BEAUTY BASED. IT GOES ON AND ON.

THE FOREIGN COMPANIES THAT HAD ALMOST MONOPOLISED THE INDIAN MARKETS ARE AMAZED TO SEE THE METEORIC RISE OF AURVEDA PRODUCTS MARKETED BY THE PATANJALI OF SWAMI RAMDEV. WHAT WAS ONCED TREATED AS AN UNTOUCHABLE IN THE FIELD OF MEDICINE HAS MADE A BOLD FRONT DOOR ENTRY TO DRIVE OUT FOREIGN USURPERS, SO TO SAY.

PRADHAN MANTRI NARENDRA MODI’S PLAN OF MAKE IN INDIA HAS BEEN MADE A SUPER SUCCESS BY SWAMI RAMDEV AND ACHARYA BALKRISHNA. THE SUPER SUCCESS COMES IN THE FACE OF OPPOSITION ONSLAUGHT AND FRONTAL ATTACKS MOUNTED BY FOREIGN BUSINESS CONCERNS IN LEAGUE WITH SOME INDIAN POLITICIANS WHO LOOK TO CAPITALS OF ERSTWHILE COMMUNIST COUNTRIES FOR SUSTENANCE. SOME CHARGES LEVELLED AGAINST PATANJALI WERE BASELESS LIKE THE ALLEGED USE OF HUMAN BONES AND FORBIDDEN INGREDIENTS IN MAKING  AYURVEDIC MEDICINES. IT WAS AN ATTACK FOR FOREIGN SYSTEM OF MEDICATION ON THE AGE-OLD BHARTIYA SYSTEM. THE ATTACK FAILED MISERABLY.

THE FALSE CHARGES FELL THROUGH. THE FALSE CHARGES HAD NO LEGS TO STAND ON. PATANJALI PRODUCTS SUSTAINED ITSELF IN THE VAST MARKET WITH THE UNFLINCHING SUPPORT OF COMMON MAN AS WELL AS THE NATIONALIST POLITICIANS OF ALL SHADES AND COLOURS. THE LAW AND COURTS OF LAW WERE ON THE SIDE OF THE PATANJALI PRODUCTS AND THEIR MANUFACTURERS. THE TRUTH WON THE AND FALSEHOOD DAY PERISHED.

The viciousness of attack on them was blunted and thrown out of the living room window by consumers and their families. The Indian sentiments may have played a minor role in backing the Patanjali products but on the whole it was the Patanjali products that spoke for themselves and carried the day.

THE FOREIGN BULL WAS CAUGHT BY THE HORNS AND FLOORED. THE FLAG OF THE PATANJALI PRODUCTS IS FLYING HIGH IN THE COMMERCIAL FIRMAMENT IN BHARAT AND ABROAD.

Email:  vedicupvan@rediffmail.com     or

aumchitranjansawant@gmail.com 

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About vedicupvan

AUM. I AM 82 YEARS OLD AND BY THE GRACE OF ISHWAR AND GOOD WISHES OF LOVED ONES AM ENJOYING GOOD HEALTH. I AM A RETIRED ARMY BRIGADIER AND HAD HUNG MY SPURS MORE THAN A QUARTER OF A CENTURY AGO. I AM A MEDIA COMMENTATOR AND HAVE BEEN DOING RUNNING COMMENTARY ON THE REPUBLIC DAY PARADE AT RAJPATH NEW DELHI AND INDEPENDENCE DAY CEREMONY AT THE RED FORT FOR OVER FOUR DECADES. I AM HAPPILY MARRIED. OUR TWO DAUGHTERS AND A SON ARE WELL SETTLED IN LIFE. NOW I TRAIN THE NEW GENERATION IN THE ART OF PUBLIC SPEAKING.
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