PATANJALI AYURVEDA TOUCHING SKY WITH GLORY
By Brigadier Chitranjan Sawant,VSM
I appreciate the truthfulness portrayed in different write-ups about Enterpreneurship of the giant motivator of the giant Patanjali Ayurveda , Swami Ramdev Maharaj.
I wish some Anglicised greenhorn journalists address the ochre clad sanyasi as Swami Ramdev Ji and not as Mr Ramdev. To address a Sanyasi as Mister is indeed sacrelige. Please amend the articles wherever these are published at the first opportunity. It would be in good grace.
May I also mention that many top leaders of the Communist parties of Bharat did their best to defame the products produced by the PATANJALI as containing human bones and other obnoxious products but they failed miserably. The TRUTH is on the side of Swami Ramdev Ji. Never ever was a banned element found in the finished products of the Patanjali Ayurveda or for that matter in other goods of daily use like toiletries, soaps of sorts enhancing fairness and glow of facial skin and so on. The articles are indeed being sold like hotcakes, a product that the Sanyasi or his companions avoid, if not abhor. They lead a life of austerity as prescribed in the Vedic way of life for the ascetics or Sanyasis, the persons who have entered the fourth Ashram or last phase of life of a quarter century.
Lately some misguided clerics issued a religious diktat banning the use of a few Patanjali products as they contained cow’s urine but they failed too. The common man paid no attention to their canard.
It would be a good idea for new entrepreneurs to learn from the path of progress of Swami Ramdev Ji. When some people and parties in power at the Centre and elsewhere wanted to promote some multi-national companies and their products for promoting their own selfish interests or lining their pockets, they threw a red herring every now and then. Nevertheless the Patanjali Ayurveda moved on the path of progress regardless. Both the Law and lawyers worked tirelessly to promote Patanjali. After all the common man and the Middle Class men and women still have their roots in the soil and the word Ayurveda is a magic word to all of them. Now that the Patanjali products have etched a permanent place in the hearts and minds of the growing and prospering middle class in Bharat and abroad, no multi-national company can compete with them because of the lore and lure of the indigenous products of their Ayurveda.
It would be pertinent to mention that once in a Vedic seminar at the Dronsthali Arsh Kanya Gurukul, Dehra Dun, Acharya Balkrishna Ji had mentioned that some nefarious elements in the society had threatened them with dire consequences including loss of life if they persisted with production and sale of Patanjali Ayurveda products, but the Bravehearts pressed on regardless. It was the Vedic philosophy of life of cycle of birth, death and rebirth that buttressed their resolve not to cower but move on undaunted by empty threats to life and limb. If killed by goons, they resolved to be reborn and carry on with the good work of promoting Patanjali Ayurveda products.
May I urge the Arya Sanyasi and his second-in-command, Acharya Balkrishna Ji to press on full steam ahead, bring in standardisation and do not allow the quality of their products to deteriorate and no power on earth can stop them from rising higher and higher day by day.
I wish PATANJALI godspeed and roaring success in their present ventures and also future schemes. May they continue touching the sky with glory as heretofore.
AUM SHANTIH SHANTIH SHANTIH.